Who could argue today that digital transformation is only a fashion?
On the one hand, we constantly hear about “digital” in our daily life as a consumer: GAFAM are everywhere, Jeff Bezos (CEO of Amazon) became in 2017 the world’s richest man, the new Apple Iphone X was released in November 2017, only 10 years after the first Iphone device when we feel that it has been existing forever, Music industry has completely changed already, Platforms became the best way to generate revenue thanks to Facebook, Amazon is transforming not only retailing, but also IT industry thanks to its Cloud Services, Google is everywhere, and other actors are emerging and creating connected devices for any type of use, such as your car, home, health, entertainment.
On the other hand, businesses are also evolving toward this new digital age: as an example we hear every day about technologies such as Cloud computing, Big Data, Data analytics, Internet of Things, Robots and Cobots (collaborative robots who interact with humans), industry 4.0 and Artificial Intelligence.
In October 2017, Accenture even released a whitepaper inventing the concept of Manufacturing X.0 : the combination of digital technologies will be the success factor “key to new levels of efficiency, new sources of growth, and new customer experiences” (Oct. 2017, Accenture, unlocking the power of digital – Industry X.0)
“As the world becomes increasingly digital, organizations need not just digitalize, or even transform, but rather digitally reinvent themselves”, Saul BERMAN said (2016, Vice President and Chief Strategist, IBM Global Business Services).
Indeed, it is now fully understood that digital transformation is not a fashion at all, but it is the only way to survive and grow for any business. “The question isn’t whether your organization needs to change, but when and how much” (2016, Libert – The Network Imperative pp3).