{"id":468,"date":"2021-06-20T16:20:44","date_gmt":"2021-06-20T14:20:44","guid":{"rendered":"https:\/\/www.omnidash.fr\/?p=468"},"modified":"2021-06-20T16:46:40","modified_gmt":"2021-06-20T14:46:40","slug":"deladefinitiondunestrategiedigitale","status":"publish","type":"post","link":"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/","title":{"rendered":"Passez de la d\u00e9finition d&rsquo;une strat\u00e9gie digitale \u00e0 son ex\u00e9cution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"468\" class=\"elementor elementor-468\" data-elementor-settings=\"[]\">\n\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-c6363a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"c6363a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6f219 elementor-column elementor-col-100 elementor-top-column\" data-id=\"9b6f219\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547cd81 elementor-widget elementor-widget-image\" data-id=\"547cd81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"525\" height=\"110\" src=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2-1024x214.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2-1024x214.png 1024w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2-300x63.png 300w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2-768x160.png 768w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2.png 1091w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-9bc9d9d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"9bc9d9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2d7c5 elementor-column elementor-col-100 elementor-top-column\" data-id=\"5e2d7c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c2360 elementor-widget elementor-widget-text-editor\" data-id=\"c6c2360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>L\u2019ann\u00e9e 2020 a \u00e9t\u00e9 synonyme de grands changements.<\/strong> La pand\u00e9mie a pouss\u00e9 chacun \u00e0 modifier son comportement, ceci autant \u00e0 titre individuel qu\u2019\u00e0 l\u2019\u00e9chelle de l\u2019entreprise. C\u2019est ainsi que nombre d\u2019entrepreneurs ont cherch\u00e9 \u00e0 adopter de nouveaux comportements inspir\u00e9s des mod\u00e8les \u00e9conomiques apparus ces derni\u00e8res ann\u00e9es\u00a0: t\u00e9l\u00e9travail, e-commerce, ou encore organisation d\u2019\u00e9v\u00e9nements virtuels. Passer aujourd\u2019hui \u00e0 c\u00f4t\u00e9 du digital revient \u00e0 se couper de nombreuses opportunit\u00e9s, et surtout \u00e0 mettre son entreprise en p\u00e9ril. Pourtant, ce processus ne semble pas encore avoir d\u00e9but\u00e9 partout, et encore moins lorsqu\u2019on parle de TPE ou de PME.<\/p><p>Pourquoi cela\u00a0? <strong>Les dirigeants des TPE\/PME manquent cruellement de temps, ne savent pas vers qui se tourner et ne trouvent pas de solutions adapt\u00e9es aux besoins de leurs entreprises.<\/strong> Malgr\u00e9 les nombreuses d\u00e9monstrations prouvant que le num\u00e9rique est un enjeu absolument essentiel pour toutes les entreprises d\u2019aujourd\u2019hui et de demain, certains restent sceptiques et n&rsquo;arrivent pas \u00e0 se projeter suffisamment pour cerner pr\u00e9cis\u00e9ment les avantages d\u2019une transformation digitale.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-2423717 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"2423717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d3dfb elementor-column elementor-col-66 elementor-top-column\" data-id=\"38d3dfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86468c3 elementor-widget elementor-widget-text-editor\" data-id=\"86468c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Mais quels sont donc ces avantages\u00a0?\u00a0Le digital ouvre un horizon de possibilit\u00e9s et d\u2019opportunit\u00e9s illimit\u00e9es\u00a0et il est aujourd\u2019hui essentiel de bien le comprendre. Qu\u2019il s\u2019agisse d\u2019\u00e9largir sa base clients, de se faire conna\u00eetre, et donc par la suite, d\u2019augmenter ses ventes, le digital rend \u00e9galement plus agile, plus flexible, et facilite la tra\u00e7abilit\u00e9 des \u00e9changes sur toute sa cha\u00eene de valeurs. A titre d\u2019exemple,\u00a0<strong>la m\u00e9thode A\/B testing<\/strong>\u00a0permet quasi instantan\u00e9ment de tester et valider la meilleure approche entre deux solutions en faisant varier une caract\u00e9ristique. Gardons \u00e0 l\u2019esprit que la transformation digitale doit permettre avant tout de se rapprocher de son client.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a407ab7 elementor-column elementor-col-33 elementor-top-column\" data-id=\"a407ab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72e0bc elementor-widget elementor-widget-heading\" data-id=\"c72e0bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le digital ouvre un horizon de possibilit\u00e9s et d'opportunit\u00e9s illimit\u00e9es<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-eb73921 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"eb73921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3b3e2 elementor-column elementor-col-100 elementor-top-column\" data-id=\"0b3b3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08336fd elementor-widget elementor-widget-image\" data-id=\"08336fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"525\" height=\"525\" src=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-1024x1024.png 1024w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-300x300.png 300w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-150x150.png 150w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-768x768.png 768w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1-100x100.png 100w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/AB-testing-1.png 1500w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-6c5919d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"6c5919d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13b0e2 elementor-column elementor-col-100 elementor-top-column\" data-id=\"d13b0e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200d1f3 elementor-widget elementor-widget-text-editor\" data-id=\"200d1f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Quel est le risque de passer \u00e0 c\u00f4t\u00e9 de sa transformation digitale\u00a0?<\/strong> Un chiffre est \u00e9loquent\u00a0: 52% des entreprises figurant sur la liste Fortune 500 en l\u2019an 2000 n\u2019existent plus aujourd\u2019hui. Pourquoi\u00a0? Simplement, parce qu\u2019elles n\u2019ont pas su saisir les opportunit\u00e9s ni s\u2019adapter aux enjeux modernes dans un monde de plus en plus mouvant et rapide. Nous observons \u00e9galement chez les PME un ph\u00e9nom\u00e8ne similaire : celles qui n\u2019ont pas encore d\u00e9marr\u00e9 leur transformation ont plus de mal \u00e0 recruter, \u00e0 conserver leurs associ\u00e9s, manquent cruellement de visibilit\u00e9, ne sont pas consid\u00e9r\u00e9es comme innovantes et courent le risque de se faire supplanter par une startup disruptive ou une entreprise \u00e9mergente.<\/p><p><strong>Combien de temps consacrer \u00e0 sa transformation digitale\u00a0?<\/strong> Il est primordial de bien d\u00e9finir en amont sa strat\u00e9gie car on le rappelle, 72% des personnes en charge de la strat\u00e9gie estiment que les investissements r\u00e9alis\u00e9s par leur entreprise n\u2019ont pas g\u00e9n\u00e9r\u00e9 les r\u00e9sultats attendus (Etude Gartner &#8211; 2019). En moyenne, une PME consacre une \u00e0 deux ann\u00e9es \u00e0 sa transformation digitale. Les entreprises nouvellement cr\u00e9\u00e9es ont tendance \u00e0 se tourner vers des solutions digitales d\u00e8s leur cr\u00e9ation : outils de gestion de la relation client (CRM), web marketing, business intelligence, pr\u00e9dictive analytics, etc.<\/p><p>Quelles sont alors les \u00e9tapes pour une transition digitale r\u00e9ussie\u00a0? En ce qui concerne les PME, la <strong>m\u00e9thode des 6C d\u00e9velopp\u00e9e par <a href=\"https:\/\/www.linkedin.com\/in\/francoiscazals\/\">Fran\u00e7ois Cazals<\/a><\/strong> apporte une approche structur\u00e9e et des solutions pour vous aider \u00e0 choisir, puis d\u00e9ployer, la bonne strat\u00e9gie.<\/p><p>Cette m\u00e9thode consiste \u00e0 :<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-eb0904e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"eb0904e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f39643 elementor-column elementor-col-100 elementor-top-column\" data-id=\"7f39643\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa0a85 elementor-widget elementor-widget-image\" data-id=\"baa0a85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"525\" height=\"525\" src=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-1024x1024.png 1024w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-300x300.png 300w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-150x150.png 150w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-768x768.png 768w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C-100x100.png 100w, https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/6C.png 1500w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-267dd8f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"267dd8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cac6f elementor-column elementor-col-100 elementor-top-column\" data-id=\"93cac6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a39b1b elementor-widget elementor-widget-text-editor\" data-id=\"6a39b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>En d\u00e9finitive, la transformation digitale est un processus long et difficile qui commence par la prise de conscience des dirigeants de la n\u00e9cessit\u00e9 de se transformer. Cette \u00e9tape pass\u00e9e alors il conviendra de d\u00e9finir la strat\u00e9gie digitale en ad\u00e9quation avec la mission, la vision et les valeurs de l\u2019entreprise. On constate alors de r\u00e9els succ\u00e8s en appliquant les m\u00e9thodes de pilotage de transformation digitale maintenant \u00e9prouv\u00e9es.<\/p><p><em>Article \u00e9crit en juin 2021 \u00a0par <a href=\"https:\/\/www.linkedin.com\/in\/tanguy-hauchecorne\/\"><strong>Tanguy Hauchecorne<\/strong><\/a> pour <a href=\"https:\/\/www.omnidash.fr\/\"><strong>Omnidash<\/strong><\/a><\/em><\/p><p>Des questions\u00a0? <a href=\"mailto:contact@omnidash.fr\">contact@omnidash.fr<\/a> \u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-8b3e03a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"8b3e03a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0efdf46 elementor-column elementor-col-100 elementor-top-column\" data-id=\"0efdf46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ea384 elementor-widget elementor-widget-text-editor\" data-id=\"a2ea384\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Merci pour l\u2019inspiration \u00e0\u00a0:<\/strong><\/p><ul><li>Etude chiffr\u00e9e sur les TPE-PME et le digital\u00a0: <u><a href=\"https:\/\/www.francenum.gouv.fr\/comprendre-le-numerique\/la-presence-sur-internet-des-tpe-pme-en-2020-les-chiffres-cles\">https:\/\/www.francenum.gouv.fr\/comprendre-le-numerique\/la-presence-sur-internet-des-tpe-pme-en-2020-les-chiffres-cles<\/a><\/u><\/li><li>Etude sur l\u2019importance du digital de BPI France\u00a0: <u><a href=\"https:\/\/lelab.bpifrance.fr\/get_pdf\/1919\/bpifrance_le_lab_les_tendances_majeures_qui_vont_boulverser_l%27economie.pdf\">https:\/\/lelab.bpifrance.fr\/get_pdf\/1919\/bpifrance_le_lab_les_tendances_majeures_qui_vont_boulverser_l%27economie.pdf<\/a><\/u><\/li><li><u><a href=\"https:\/\/www.francenum.gouv.fr\/comprendre-le-numerique\/transformation-numerique-des-entreprises-les-etudes-retenir\">https:\/\/www.francenum.gouv.fr\/comprendre-le-numerique\/transformation-numerique-des-entreprises-les-etudes-retenir<\/a><\/u><\/li><\/ul><ul><li><u><a href=\"http:\/\/www.omninnov.com\/2016\/08\/reussir-mise-place-strategie-digitale\/\">http:\/\/www.omninnov.com\/2016\/08\/reussir-mise-place-strategie-digitale\/<\/a><\/u><\/li><li><u><a href=\"https:\/\/www.unow.fr\/blog\/le-coin-des-experts\/les-entreprises-absentes-de-lunivers-digital-disparaitront-dici-10-ans\">https:\/\/www.unow.fr\/blog\/le-coin-des-experts\/les-entreprises-absentes-de-lunivers-digital-disparaitront-dici-10-ans<\/a><\/u><\/li><li><u><a href=\"https:\/\/blog.comexplorer.com\/e-mail-marketing-faire-un-test-a\/b-pour-une-newsletter\">https:\/\/blog.comexplorer.com\/e-mail-marketing-faire-un-test-a\/b-pour-une-newsletter<\/a><\/u><\/li><\/ul><p>Merci \u00e9galement \u00e0 Fran\u00e7ois Cazals, dont vous retrouverez le livre <strong><a href=\"https:\/\/www.amazon.fr\/Strat%C3%A9gies-digitales-m%C3%A9thode-6-C\/dp\/2807319467\/ref=pd_lpo_1?pd_rd_i=2807319467&amp;psc=1\">ici\u00a0<\/a><\/strong><\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019ann\u00e9e 2020 a \u00e9t\u00e9 synonyme de grands changements. La pand\u00e9mie a pouss\u00e9 chacun \u00e0 modifier son comportement, ceci autant \u00e0 titre individuel qu\u2019\u00e0 l\u2019\u00e9chelle de l\u2019entreprise. C\u2019est ainsi que nombre d\u2019entrepreneurs ont cherch\u00e9 \u00e0 adopter de nouveaux comportements inspir\u00e9s des mod\u00e8les \u00e9conomiques apparus ces derni\u00e8res ann\u00e9es&nbsp;: t\u00e9l\u00e9travail, e-commerce, ou encore organisation d\u2019\u00e9v\u00e9nements virtuels. Passer aujourd\u2019hui &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Passez de la d\u00e9finition d&rsquo;une strat\u00e9gie digitale \u00e0 son ex\u00e9cution&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[5,6,8,9],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passez de la d\u00e9finition d&#039;une strat\u00e9gie digitale \u00e0 son ex\u00e9cution - pilote de transformation digitale<\/title>\n<meta name=\"description\" content=\"de la d\u00e9finition de la strat\u00e9gie digitale \u00e0 son ex\u00e9cution, un mod\u00e8le, une d\u00e9marche, et surtout un moyen de se rappeler les basiques !\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passez de la d\u00e9finition d&#039;une strat\u00e9gie digitale \u00e0 son ex\u00e9cution - pilote de transformation digitale\" \/>\n<meta property=\"og:description\" content=\"de la d\u00e9finition de la strat\u00e9gie digitale \u00e0 son ex\u00e9cution, un mod\u00e8le, une d\u00e9marche, et surtout un moyen de se rappeler les basiques !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/\" \/>\n<meta property=\"og:site_name\" content=\"pilote de transformation digitale\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-20T14:20:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-20T14:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2-1024x214.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.omnidash.fr\/#organization\",\"name\":\"Omnidash\",\"url\":\"https:\/\/www.omnidash.fr\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/omnidash-your-digital-cockpit\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.omnidash.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2019\/06\/Original_png.png\",\"width\":4096,\"height\":1252,\"caption\":\"Omnidash\"},\"image\":{\"@id\":\"https:\/\/www.omnidash.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.omnidash.fr\/#website\",\"url\":\"https:\/\/www.omnidash.fr\/\",\"name\":\"pilote de transformation digitale\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.omnidash.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.omnidash.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.omnidash.fr\/wp-content\/uploads\/2021\/06\/Banniere-Article-2.png\",\"width\":1091,\"height\":228},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#webpage\",\"url\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/\",\"name\":\"Passez de la d\\u00e9finition d'une strat\\u00e9gie digitale \\u00e0 son ex\\u00e9cution - pilote de transformation digitale\",\"isPartOf\":{\"@id\":\"https:\/\/www.omnidash.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#primaryimage\"},\"datePublished\":\"2021-06-20T14:20:44+00:00\",\"dateModified\":\"2021-06-20T14:46:40+00:00\",\"description\":\"de la d\\u00e9finition de la strat\\u00e9gie digitale \\u00e0 son ex\\u00e9cution, un mod\\u00e8le, une d\\u00e9marche, et surtout un moyen de se rappeler les basiques !\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.omnidash.fr\/#\/schema\/person\/2e8f4fd60c327d7ba8ea090cf4796532\"},\"headline\":\"Passez de la d\\u00e9finition d&rsquo;une strat\\u00e9gie digitale \\u00e0 son ex\\u00e9cution\",\"datePublished\":\"2021-06-20T14:20:44+00:00\",\"dateModified\":\"2021-06-20T14:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.omnidash.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.omnidash.fr\/index.php\/2021\/06\/20\/deladefinitiondunestrategiedigitale\/#primaryimage\"},\"keywords\":\"digital strategy,digital transformation,digitalstrategy,digitaltransformation\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.omnidash.fr\/#\/schema\/person\/2e8f4fd60c327d7ba8ea090cf4796532\",\"name\":\"Fabrice\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.omnidash.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e088d011365a6353ede51d75a213baab?s=96&d=mm&r=g\",\"caption\":\"Fabrice\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/posts\/468"}],"collection":[{"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":7,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/posts\/468\/revisions\/483"}],"wp:attachment":[{"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omnidash.fr\/index.php\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}